Pre-Consent Tracking in 2026: How It Works, Why Regulators Are Cracking Down, and How to Build a Site That Actually Waits
I scanned 10 popular consumer sites and timed what happens in the first few hundred milliseconds of each page load. Every single one fired non-essential trackers before the consent banner appeared. Why "we use Consent Mode v2" is not a defense, what the law actually says, and what a site that genuinely waits for consent looks like in code.
|23 min read